7 figure Attraction Agent
The REB Top 100 Agents of 2024: Backstage Stories
As the Head Coach for the REB, it's no surprise many of the agents on the REB Top 100 list are consistently my private clients, and members of the Real Estate Gym
As the Head Coach for the REB, it's no surprise many of the agents on the REB Top 100 list are consistently my private clients, and members of the Real Estate Gym
I think, Phil, if you had to have a rough guess, how long ago was it that we were last on doing what's making headlines?
Speaker 2:Well, a lot of people want us to be on a lot more, tom, but I think the last time me and you were on it was for something special, and I think it was when you, for the second year running, was the number one auctioneer on the block, by memory, whenever that was.
Speaker 1:Correct. That was an impromptu video, wasn't it? That was triggered by an event? Right, that's right, but we haven't been doing our Thursday. What's making headlines prior to that? Off the top of my head, wouldn't it?
Speaker 2:be no, no, we haven't been mate. We're both very busy lives and sometimes when the moons align, we're over to get together. I think the last time I saw you was at the REB Awards in Sydney in February and we had a cup of glass of wine and a bit of a yard. It's hard to get a hold of you these days, mate. You're surrounded. You go to a real estate event.
Speaker 1:you've got queues of people lining up behind you waiting to have a chat with the great Tom Panos and get a selfie with them. Yeah, it's funny you say that because I said to my doctor I said can I ask you, is it normal to have had COVID five times? And he said to me not, unless you've got big crowds of people around you on a regular basis. And I thought to myself well, I do and I think he goes. It stands to reason. He says think about it. He goes, it's a numbers game, that's all it is, you know. But, phil, we were at your REB Awards and I get confused because you do have a number of REB events and awards. This is the REB top 100, right, and that is the original, the OG, as they say. This is the one that really hit the agent's attention, because I realised it when I started seeing real estate agents have it on their signature.
Speaker 2:Yeah, and I still get a lot of satisfaction when I go past a real estate office and they've got a big logo on the wall saying the number whatever agent in Australia.
Speaker 2:But, tom mate, this has got to make us feel really old. This is the 13th year of the REB Top 100 Agents 13 years we've been doing this now, as we launched it as the, you know, a way to measure excellence inside of real estate and who the top performers are. 13 years on, it's the benchmark for excellence in real estate. It's the list that everyone aspires to, because it doesn't matter where you're based in Australia, it doesn't matter which group you're with, which franchise group, or whether you're an independent, whether you're part of an industry body or not. This is a universal ranking of real estate in Australia or any people that do it. So to be the number one on this list, it means that you are the best agent in Australia. Okay, 13 years, though, Tom, and we used to do this live, if you remember. We used to do it on stage, and you'd be up on stage sort of going 100 to 1 back in the day.
Speaker 1:I remember. I remember we often seemed to do it at the casino we did.
Speaker 2:We did Now, tom. So purpose today and thanks everyone for tuning in and as this audience builds up, we create a bit of suspense as we unveil the REB Top 100 Agents for 2024. I'm going to see you in a couple of days' time at ARIC.
Speaker 1:Yes, you certainly are. I'm going to leave. When are you getting there? Saturday or Sunday? I fly up on.
Speaker 2:Sunday come back Monday flying whirlwind visit yeah.
Speaker 1:So it's a big event. They've got bigger numbers this year than any other year. I think a lot of it has to do with the timing as well. I think this is really the second or third real year out of COVID. If you can recall, we were still in a bit of a mask city over the last, you know, previous 12 months. People were slowly getting out of going into face-to-face events. But I think we're nearly back at what life was like face-to-face prior to COVID. I mean, you'd know you run event businesses. What John McGrath tells me they're at 96% of maximum seats that they can sell. So it's around four and a half they're at. What do you think? Do you think?
Speaker 2:Yeah, we're back, we're back. And even you know I'm reading in the papers these days even the city CBDs are starting to get a bit bustling again towards pre-COVID levels. I think a lot of companies now are getting their teams back into the office in CBD some five days a week. Some are more hybrid, flexible work arrangements but, tom, yeah, they're spring back in the step. People are connecting and engaging. We're still not where we were at pre-COVID levels, but all of our events we as a company at Momentum Media do you know 80 to 90 major events every single year and our events business is bustling To your point around.
Speaker 2:Confusion with REB, tom. We do a number of different rankings here at REB. We do the REB Top 100 Agents and that consists of some mini lists within it where we actually go through and rank the states at the top 50 level and then that all gets put together to create the Top 100 Agents. So you have people performing well at a state basis who also make it into the national REB top 100 agents. We do the top 50 offices, where we recognise the best offices in Australia across residential sales and property management. We also do the top 50 women in real estate ranking, which is another great ranking that we do and we're about to announce some new initiatives into 2020 for and beyond, which I'll leave my play out of dry on and we can communicate that later on.
Speaker 2:But, running in parallel with the rankings, we also do the REB Awards, which is submission-based awards. We run them at the start of every year Again. We've been doing that now for 13, 14 years and that's the event that we see each other every year Again. Universal awards programs, irrespective of where you're based and who you're, who your franchise group is or otherwise. You know it's. It's where all those different areas collide. And, tom, a lot of agents they might not like it I don't know what your view is, but they might like that. They like the idea of being number one in their, their group, but often they don't like not being number one at a national stage. So it's nice to be able to recognise that as a level playing field.
Speaker 1:Yeah, 100%. Talking about awards, I've got to say to you someone asked me this morning because they saw the post I put up that we're going to be talking about it, and he said to me why do you think agents love awards so much? And he and I said oh what?
Speaker 2:do you mean?
Speaker 1:and he goes. Yes, mate, he goes, like he goes. I'm not in real estate, I saw it. He goes. I work, he works in. He's a mortgage broker, right, he's a business that you know very, very well. And I said probably the gamification, because gamification, like, if you think about it, sport is built on gamification, sport is built on competitive. There's an NRL ladder, there's an AFL ladder ladder, there's an afl ladder, there's an a league ladder, there's a tennis rankings levels, right. So we know, as human beings, we have got a competitive streak. I am doing well and I am seen above yours, right, I would probably say the gamification is probably one. What do you reckon it is? What is it? Because, let's be honest, winning the REB award doesn't get you $500,000 in your. You don't send them 500 grand today. They're not getting, you know, prize money, if you know what I mean. What is it?
Speaker 2:Yeah, it's a good point. So you have rankings and you have awards. They're two different things. On the ranking side REB top 100 agents real estate agents are inherently hugely competitive people. It's the nature of the business and I would say more so than most industries In the old language. You know you rock up at your office front whatever high street anywhere in Australia and you eyeball your competitors every single day. They've got the shop across the road or next door there might be numerous competitors. You go to your coffee shop they're there. You go to the place where you have your lunch your competitor's there. So it's fierce. It's fiercely competitive real estate and to be a very good real estate agent you need to have a competitive bent. So it's absolutely the leaderboard.
Speaker 2:Tom and aspirational agents want to know that they're winning, because in real estate, winning actually directly correlates or translates into more money coming into your back pocket. And that's why these rankings ROV top 100 agents in particular, is synonymous with excellence in real estate. So those people on the list, they want to be higher up the list. Those agents not on the list aspire to get onto the list and for a lot of them and you see it now and you do a lot of coaching work with real estate, jim, tom, how many of them would they say? This year my goal is to be on the ROV top 100 agents, because if you're on that, that is an outcome of hard work, tenacity, listing, selling and everything that encapsulates being a very good agent. So it's a measure of success, tom, and that's why rankings are so important and influential, particularly the ROV top 100 agent.
Speaker 2:To real estate agents More money in their back pocket. But there's other side, positive influence, as part of it as well. If you want to recruit the best and talented people into your business, they want to be with winners. If you're on the RAB top 100 agents ranking and or winning RAB awards, it means that you're an attraction business, to borrow a term that you would have used for many, many years.
Speaker 2:Junior agents want to learn from the masters. They want to learn from the best agents in Australia and I reckon they'll pick up the REB top 100 agents and say that's where I want to do my apprenticeship. That's why all this stuff is important. You're going to attract the best support staff. You've got to attract the best administrative capabilities. You've got to attract the best property managers. But, more importantly, what's the easiest way to support you when listings, it's based on your previous performance and if you're able to show a third-party endorsement of your capabilities by an independent body like REB, when you're fronting a listing presentation, one agent is an REB top 100 agent. Another agent that's listing for the same isn't an RRB top 100 agent. It's a big point of difference, tom I can't.
Speaker 1:I've actually opened up the list on my iPad and I'm having a look here and I'm also looking at your metrics, which is really good. It gives you insightful years in the industry support staff. You've gone in there. This is not the criteria on how you select them, it's just features of each person. You look at the years in the industry support staff, days on market, how many listings they got, how many properties they sold. You look at the value total dollar value that they've sold and you're looking at the average sale price. Phil, these REB top 100, it's fair to say that they do seem to be agents that sell dearer properties. That obviously must be an attribute that influences where you fall in the rankings. Would that be right?
Speaker 2:Absolutely true, tom, and we've debated this for many years, and I remember when we formulated this ranking, I called you up 13 years ago to get your counsel on it and we said what is a measure of success in real estate when it comes to the end of it?
Speaker 2:And we said it's about how much money you make. And we've shaped this particular ranking on the basis of who generates the most sales, who generates the highest value of sales and what is the size of the average price sold. So it's very much geared towards those agents that sell in the more prestige markets for higher value, and they sell lots of them, and we've had criticism over the years as a result of that, tom, and this is one of the reasons why we created the sub lists across Australia. You know, the top 50 for Western Australia, the top 50 for Northern Territory and South Australia, for example. So we could recognise a lot of those other agents who are doing all that is right and excellent in real estate, but they might not operate in those higher areas. We also launched, tom, the REB Dealmakers, which was about how many properties you sold, irrespective of the size of them. But the REB Top 100 Agents list lends itself to those high-performing agents doing large volumes in high-ticket areas and, as a result of it, tom, their commission checks are higher.
Speaker 1:Yeah, well, it's funny we're talking about that because I've just watched, seen a comment from Mark Sully, who I know him very well, and he says accurate list. I reckon I'll be in the top 10. Mark, you would be in the dealmakers if you put in. You'd probably be in the top five because he does 250 deals a year, right, incredible agent. He does them in Greenacre, an area that I'm familiar with, you know, and he's selling $1 million, $1.1 million properties. And I'm looking at the number one agent in the REB top 100, and he's doing average sale price is $4 million, four times that. So Mark can't help it. He's even corrected me 274 TP. He's a very good agent and, as I say Mark, as I say to all your vendors when they've sold mabrook, which means something along the lines of congratulations, well done, I'm happy with you. Now, phil, I've actually moved appointments around because I really wanted to have a detailed conversation. I want to ask you what's your hard finish? Do you have to leave at 1 or you can go past 1 o'clock?
Speaker 2:No, I can go past. I've got plenty of time for you, Tom, as long as we're creating value for our audiences as they tune into this and also, if you miss this or you want to tell anyone, you're going to be able to pick this up on a podcast on Secrets of the Top 100 Agents, part of the REB podcast network. Tom, we'll get into this because I'm sure a lot of people are getting annoyed with us talking around it.
Speaker 1:Okay, let's get into it Now. I'm tempted to go. Do you want to go through the list?
Speaker 2:No, Do you want to go through the list? We will do, we will do. What I want to do beforehand, Tom, is just give some sense for how the list has grown over the years and you know a couple of minutes on this, so 13 years we've been doing this right. So if I look at the last five years, Tom, if I look at days on market, so this gives a sense for the correlations between the real estate market, the dynamics of the real estate market and property prices and how agents are operating. So days on market fell 12 days over the last five years from 45 to an average of 33 days on market in 2024. So in 2020, Tom, the average was 45 days on market, 2021, 38, 2022, 2023, 33, 2024, 33. So it's gone from a peak in 2022 of 28 average days on market for the top 100 agents. That there is a telltale sign of the performance of real estate and why the market today is like the market that we have.
Speaker 1:Okay, okay.
Speaker 2:Interesting Total number of sales Tom of the top 100 agents increased over the last five years from 9,124 to 11,061. So they're selling a lot more properties, tom. But they sold the most properties in 2022, 12,556, and that correlates with days on markets being the shortest they ever were. So 2022, bump a year Average sale price over the last five years, tom for the top 100 agents grew from $1.41 million to $2.28 million. So it's gone over those five years from $1.14 to $2.28. Gives a sense for the accelerating factor of prices inside of real estate. The main performers over the last few years Alexander Phillips, first place for the top 100 agents. I'm not going to give everything away. He's done eight, nine years in a row. And Michael Clarke, also on the list, seven years in a row on the list. So those guys have made it. In what order? You're going to have to find out. Tom, best women Sorry, mate, I'm just having a look. Oh, it's terrible.
Speaker 1:It's echoing, oh, it's terrible. It's echoing, oh, it's gone. So, phil, years in the industry is a column I'm looking at and it's a useful column because I think people need to get a reality check. You aren't joining real estate and going to be looking like Ryan Serhant in your first year, right? Too many of these real estate shows and sometimes people actually come in and what they do is they say well, I'm a smarter person, I'm more intelligent, I've got the gift of the gab. I will actually do it straight away, because everyone in there is not good. Yet when you look at the numbers, I can't see oh, there's a couple. Nearly everyone is a decade and over. Most of them are two decades, right, so there's very clear it's.
Speaker 1:Time in the industry is a major KPI, playing what we call the long game, not the short game. There's a couple of people that have done it in nine years. You know, like I'm looking at Teslin nine years. He's on the list, but yeah, like you look at the ones that you just mentioned, alex Phillips has done 23 years in real estate. The other one that you mentioned was Michael Clarke. He's done 20 years in real estate. Rick Serraio started at KFC at Canterbury. I'll never forget that. Kfc at Canterbury.
Speaker 2:He's done 38 years right, and the list goes on so I've got this in Excel, tom and I'll just did a quick average calculation. Average age of agents and this may depress a lot of people who are new to real estate. The average age of the top 100 agents in 2024 is 17.66 years in the industry.
Speaker 1:Wow Okay, get in line, get in line, stay in line, get in line and stay in line, and there's no fast little track that you can go in there, right? So, phil, what do we do? We've got time, let's go through the list. Why don't I go through 100 to 50 really fast, right, okay?
Speaker 2:let's do it.
Speaker 1:Okay, mike Dunn from Clark and Hummel, clark's business, the one you're talking about number 100. Gavin Ottaway, number 99. From Ray White, sutherland Shire. I'll just read these names and then we'll break up and have a conversation, right? Daniel Gonzalez, number 98, from Realty Lane in WA, in Perth, ex-rock musician by the way, long-haired guy in Perth, ex-rock musician, by the way, long-haired guy. Dylan Francis from Jealous Craig at Brunswick gets spot 97. Courtney Caulfield the wife.
Speaker 2:Hang on, hang on, tom, hang on, hang on Keeping up. Where are you at?
Speaker 1:Yeah, number 90. Can you you at?
Speaker 2:Yeah, number 90. Can you hear me? Yeah, what have you got for 90? Hang on, I'm at 97. Are we talking about? Are we on the same list, tom? Okay, let me open up here.
Speaker 1:Man, guess what? Guess what everyone? I've opened up his email from last year. Yeah, hey, hey, hey, hey to everyone. Wow, that's unbelievable. You picked that up too. I had that news.
Speaker 2:Amateur, amateur. You can see who's in the business of accurate reporting here Tom.
Speaker 1:Yeah, fake news, do you want me?
Speaker 2:to drive mate? No, no, no. I'll start again, Number 100. Fake news Do you want me to drive mate? No, no, no.
Speaker 1:I'll start again. Number 100. Number 100. 2024. Lisa Novak we all know who Lisa is. Number 99. David Choi from McGrath. Number 97. Lara Samuels from White Fox.
Speaker 2:No, she's 98. 97, romana, allum Romana.
Speaker 1:Allum. Yeah, where she. Buxton's Yep 96,. Thomas Crawford from Toop and Toop. Well done All the way from Adelaide. Phil Bruce Lee from Buxton's is number six. Well, we've got no numbers on the side of you, so I've got to 95, mate.
Speaker 2:That's next to their name If you go across the column F. Oh, beautiful.
Speaker 1:Is that right or is that? I don't think that's right. I think that number there in the column is last year, isn't it?
Speaker 2:No, that's Hang on. No, it's final rank. Tom, I think you're looking at the Excel cell number.
Speaker 1:All right, so can I just confirm, we're at Bruce Lee. What number was it, phil?
Speaker 2:95.
Speaker 1:Okay, Phil, because my numbers aren't showing up on the screen. I'll get you to go on and do the next slip. We're up to Patrick McKinnon. I know Patrick very well from Place Place has gone 94.
Speaker 1:94?
Speaker 1:Yep. Number 93 is Daniel Gonzalez, who I spoke about earlier on. Daniel, great news, you've gone up the ranks. Last year you were around 98. You've gone up the ranks.
Speaker 1:The next one, sophie Su, from Kay and Burden. Good to see Kay and Burden represented in this list. A long-established prestige brand in Victoria and Ross Savas owns that group. Well done, ross. You should be very proud of having Sophie there. Next on the list is Jodie Fuster and she's from Ray White. Good to see you.
Speaker 1:You've got a fair bit of Ray White here this year. What number have you got her down as Phil? 91. 91. Number 90, anthony Fay from Ray White Well done. Number 89, rhys Christopher, and he's from Stone Real Estate. Well done. Number 88, drew Davies from Place all the way from Brisbane. We've got Adelaide. So far We've had Sydney. We've had Brisbane, yeah, and we've had WA, yeah, and we've had Perth. Well done, okay. Nigel Mookie from Di Jones is number 87. James Bennett from Bell Property is number 86. Theo Politis yes, up goes the Greek flag. Well done from Barry Plant at Doncaster and he gets number 85. Brett Hyman from Hyman Partners gets number 84. Number 83 is Tracy Dixon. By the way, she's in Hunter's Hill. Did you know, phil, that Hunter's Hill, which I find interesting, has got the second most amount of billionaires in Australia? Did you know that?
Speaker 2:I read that story a couple of weeks ago in the paper.
Speaker 1:Yeah, fascinating. Your instant reaction is to think to yourself Point Piper, you know Turek and that's the reason why our good friend Gavin Rubenstein is launching there. Did you know that he's launching a second brand in Hunter's Hill?
Speaker 2:Mate there's also a lot of maybe he'll move out there. There's a lot of sort of below the radar millionaires out in those acreages now of um the back of the hills through dural and galston, and that's another area which is emerging, like your huntersville, where you traditionally wouldn't think that's where the billionaires and multi-millionaires will live. But uh, they're out there and they're looking for space, mate. It's um, it's a changing demographics of where the wealthy choose to live in places like Sydney and you know you're getting similar sort of dynamics in other capital cities, mate.
Speaker 1:Yeah, I feel I can see that happening. And I can see it happening because a lot of people are turning around and say, well, listen, if I can try and have both the best of city and country all in the one property and I don't have to sort of get away, like you and I do, to get a bit of a change. And they love their horses there, they love their golf. And the truth is most of these people like their privacy. They're not in the limelight, they don't like being on the social pages, they want to have a good lifestyle, they're very family oriented and I can see why that's happening. Let's keep going on.
Speaker 1:Paula Beavis from Jealous Craig comes in at number 82. Okay, we move on. Ryan Suri from Ray White, number 81. There was a time, phil, that we didn't have a lot of Ray White agents in this, but I can see that they're putting their hand up. I mean, ray White's probably the largest brand in the country with the amount of people that they have and they run lots of their awards. But obviously a lot of their people have felt compelled. They want to be an award winner in the REB Top 100.
Speaker 2:You think about this, tom. Think about this just as a hypothetical. If I was in the business, like Ray White and LJ Hookers, et cetera, of deepening my franchise network, I would want my agents to appear in the Top 100 agents, because it goes to show that you're choosing particular brands with high-performing agents. Success leaves clues, to borrow another one of your sayings, tom.
Speaker 1:Yeah, yeah, okay, we're up to number 80. Michelle Stevens yeah, she's an absolute gun from O'Brien's. I'm just having a look here, gee, she sells a fair bit of real estate. I'm looking at that column there 266 properties 266 properties.
Speaker 2:Phil, yeah, she's working hard. Average sale price is $790. You know she's a high volume, high operator.
Speaker 1:Okay. So Jill Henry from Stone Real Estate comes in at number 79. From Stone Real Estate comes in at number 79. Sam Gannon from Chisholm and Gammon great business out there in Victoria comes in at number 78. Well done, simon Noakes from Adelaide. Oh, I'm so happy for you, simon. They set up an office, nicholas Noakes, and unfortunately his business partner, a wonderful kid from Adelaide I won't harp on it too much died not long after their business got launched. Angelo Nicholas, with a battle with cancer, actually got married in the last few months before he passed away, was the speaker at ARIT just before he passed away and I'm sure, simon, your business partner and your very close friend, would be very, very proud that you carry the name of that business, noakes Nicholas. It's still going and you got number 77, all from Adelaide and I have to tell you he's done it at roughly 160 sales and an average price which is significantly lower than everyone else's under a million dollars. Phil.
Speaker 2:Yeah, nice yeah nice.
Speaker 1:Yeah, incredible Well done. We move on to a gentleman that you also know, and I know because a lot of people don't know this. Don't look at him these days. He's got a nice lifestyle. He owns a big media company, life's good for him and he's sitting here announcing the top 100.
Speaker 1:But there was a time when Phil Tarrant was living in the western suburbs, living week to week. You know, I was thinking about it today, phil, when I was looking at they were talking about the migration numbers and they said, oh, we need the migration numbers to come in because 50% of students at Sydney University, or 48%, were overseas students. And I remember, phil, I had to go do my master's. I still remember it. I had to go do my master's degree at Western Sydney because Sydney Uni wasn't HEX and there was no way I was going to end up getting, you know, 50 grand a term there and I was able to go to Western Sydney. But it's so pleased to see Peter Diamantidis from the Western suburbs, st Mary's, in there in a list with all these people that are selling multimillion-dollar homes where he's selling. You know, out there, you know you've owned a lot of real estate out there what do they sell for $600,000?.
Speaker 2:Well, his average is $764,000, and I'm happy to report, tom, that one of those properties sold by Peter was a property, one of my investment properties. He acted for me as an agent for a sale during the financial year that this ranking is included, so very happy with his service. He got a good price. Yeah, I wish I didn't sell it now, because St Mary's is a pretty good spot to be buying real estate, considering all the stuff going out there through the Badgeroos Creek precinct and St Mary's being a transport hub for it all. But, mate, he's doing well.
Speaker 1:Yeah, you'll redeploy your money and you'll use it effectively and you'll execute it and you'll get a good return. You've got nothing to worry about. Armid Malice. Armoured Malice number 75. Armoured Malice trains at my gym.
Speaker 2:You've been posting a lot of yourself recently, Tom, in the gym lifting weights and getting your arms out and singlets and stuff, and you've always got a perpetual suntan. What's all that about? Is that a?
Speaker 1:There's two questions there. One's the suntan, and let me just tell you if you've got parents that have come from Kalamata in Greece, which is pretty much the best olives come from Kalamata. Actually, just for your own information, olives come from Kalamata, actually, just for your own information, in Amsterdam, where it's legal to sell marijuana, the highest quality weed comes from Kalamata, and the reason why is the way that the land there and the way that the sun hits the land means you just get a very good crop, and it comes with the olives, comes also with their grapes. So that is the olive in my skin. Right, that's a genetic. As for training, phil, you know, because you're a mate and we talk both on air and off air, I did struggle with health, for I struggled with that condition called long COVID.
Speaker 1:I mean, I sort of worked through it, but I couldn't actually go off and exercise, and when you get something back that you didn't have, you take it with both hands, you know, and I can't wait to wake up every morning, because there was a period of time, about one and a half, two years, and there have been lots of period of time during chemo, where going to the gym is actually not an option. Right, it's just getting through the day is what you want to do. But Ahmed, he's there nearly every day. He's a guy of Lebanese heritage and I'm very proud of him because he does it. He owns the office called Melrose Agents and he does Irmington, rydalme and Dundas Phil. How many sales did Ahmed have to do?
Speaker 2:Ahmed did $232,000, mate at $845,000 is the average price. Yeah, he's again. He's a. Oh sorry, did I get those numbers right? I don't think he's done that many Sorry. I lie 1.7 million 78 sales.
Speaker 1:He's done 78 sales. Okay, yeah, that makes a lot more sense for where he's selling. Yeah, so I'm at number 75. Kate Smith comes in at number 74. Kate Smith, ex-professional basketball player. She's about six foot two. She's about 6'2". She's the tallest female I know and she does it in Adelaide and I'm coming across here and she knows. Yeah, she's 845,232 sales.
Speaker 2:She's up there 232 transactions.
Speaker 1:Yeah, that's quite extraordinary, phil Well done. Well done Kate. But that's quite extraordinary, phil Well done. Well done Kate.
Speaker 2:But, Tom, look at this also. Look at the conversion rate. That's on 241 listings secured and 232 sales. So she's very productive. Yeah, yeah, yeah. And productivity is a discussion in its own right.
Speaker 1:So, phil, she's a fascinating person because she is a single mum and she's got multiple. I don't know whether it's two or three kids, so you know well, you've got a couple of kids yourself. So just picture a female in the family unit that still does 230 sales, right, solid, well done, congratulations. Kate Smith. Philip Allison from Bell Property comes in at ride. Well done at number 73. Walter Dudich from Kay and Burden another Cayenne Burden well done. Comes in at number 72.
Speaker 1:David Smith from Highland Highlands are always in there, they've always got people there. He comes in at number 71,. David Smith. Daniel Cook from McGrath comes in at number 70. Mike Dunn from Clark and Hummel that's a second Clark and Hummel person comes in at number 69. Sam from Koloshi of course we all know the Koloshi brand comes in at number 68. For the record, phil, when I was at News Corp he got golden treatment, this boy, because he was the biggest spender of print advertising in the Gold Coast Bulletin and I think was number two spender in all of News Corp. He's a big believer in marketing. Can I ask you, phil, what's the average price that Sam Gow's got on the Gold Coast? I'm fascinated.
Speaker 2:He's at $4.671. Yeah, he sold $210 million in sales 45 sales. So he doesn't do a lot of sales, but they're high ticket value and I imagine that gives a sense for the marketing he puts into it. Is he still spending a lot of advertising, tom? Does anyone do that anymore?
Speaker 1:Look the gulp. Good point, good point. The answer is significantly less. But I will say, and I say it, I was in Geelong last Thursday, where News Corp still has a print paper there. So it's very clear to me print in 2024 has basically become regional press. So in regional areas where you've got tight-knit communities, print still becomes their Bible right and in many ways it's a lot easier to have one publication that brings a community together, whereas what you'll find is in a lot of the major cities we've got a lot of little sub-markets and a lot of those sub-markets pretty much have got what is called you know digital, you know the business that you're in. They have digital communities and digital publications pretty much have got what is called you know digital, you know the business that you're in. They have digital communities and digital publications and they're not print publications.
Speaker 1:But the Gold Coast Bulletin, I will tell you, is alive and kicking, no question about it. So Tony Chee comes in at number 67 and he's from Harcourt. Well done, good to see Harcourt's there. Craig Lee from McGrath comes in at number 66. Sam Lloyd, number 65. May Lee from Richard Matthews Good to see Richard Matthews around the corner and I'm surprised I haven't. Oh, maybe he's in the list. Maybe I'm thinking about Matthew Everingham. He's the owner of that office there. Maybe we're going to come across him in a moment. Scott George comes in at number 63, and he's from Barry Plant and Mitt Coomer what another great story there comes in at number 62. He runs his own independent business out not far from Teslin. And great story. Not far from Teslin and great story Opened up his office, phil from his house and had a child that was born unwell. So he had to balance that. And Phil, if I can ask you to tell me what his volume or transactions looked like amid Kuma, at number 62.
Speaker 2:He's out northwest Sydney, in Schofields I'm going to know in that area. I reckon he's probably doing a lot of units in those, the new belt of transport links around there. He is 1.125 million, 153 sales. So that's pretty consistent with that area. There you're talking about the ponds and areas like the ponds Tom with a lot of new-build units but a lot of new-build five-bedroom homes as well. So his numbers are very consistent. 153 is a lot of properties.
Speaker 1:Yeah, well done, let's keep going. Yeah, well done, let's keep going. Geoffrey Lee from Media and Group Midland.
Speaker 2:Midland Yep.
Speaker 1:So that's out north St Leonard's Chatswood area off the top. Yeah, st Leonard's Chatswood. Yep, well done, well done. He's number 61. Let's move on to William Chan. William Chan from. Oh yes, I've just noticed that partnership came to an end. There was three partners, now it's become two, but William Chan has come in at number 60.
Speaker 2:Great kid great kid, I think. Tom, here's a little anecdote for you. I think William Chan sold a property for Alex Whitlock, my business partner, this year, or maybe it was last year Very, very happy. He's a big supporter of William, thinks he's an absolute gun real rising star in real estate, and Alex will tell you a story. We'll have to get him on at some point where, and I'll probably butcher this by paraphrasing it, but William Chan's one of his goals was to get on the REB list and here we are.
Speaker 1:Yeah, well, I can tell you, I have lots of real estate agents that I do the one-on-ones on Zooms and I often ask them you know estate agents that I do the one-on-ones on Zooms and I often ask them you know, define, if 2025 was an amazing year for you, what would that look like? They'll talk about you know how many sales they'll do and I'll talk about their health. I'll talk about a few personal goals and they'll often turn around and say, you know, I'd love to win this award or I'd love to, you know, speak at this conference. But it comes up, phil, it's aspirational, you know, to be in that 100. So well done, william. Well done, william, very proud of you. Young guy too.
Speaker 1:Dallas Taylor from Jealous Craig comes in at number 59. James Ramsey from Ramsey Realty comes in at number 58. Alexandra Stamichu Buddha I know her very well. That's a fascinating story. She works for McGrath, but McGrath doesn't have an office even anywhere near Elwood. Like to give you an idea, phil the closest spot that McGrath have an office to Elwood is Leichhardt, yet she totally dominates there. It goes to show it doesn't matter where your office is. What matters is where your focus is. You know, that's good. William Torres came over. Oh, he's got a beautiful story, phil. He came over I forget the country. They came over as refugees, right, and the guy is in Brisbane, saw terrible things happen in his country and Torres Property. He comes in at number 56, extraordinary from Brisbane. Well done, william from Brisbane. Well done, william. Eric Haranto comes in at number 55. Trent Tarby, who is the nephew of the great Charles Tarby and the owner of Century 21,. His nephew actually works at McGrath. What's all?
Speaker 2:that about.
Speaker 1:Yeah well, I just think he's got a job at McGrath. What's all that about? Yeah well, I just think he's got a job at McGrath. He ended up buying into the business. I actually did an auction for him two weeks, three weeks ago. Not that he wanted to use me, because he uses McGrath, uses their own auctioneers, but it was Vendor. It was actually the people from the block. Oh, was it? Yeah, the block. She sold her own home and she said you know, get me another $1.5 million over reserve. I said to her Steph, get me Adrian Portelli there and anything's possible, right? Never happens. Adrian Savalas, I know him. Great guy from Newtown comes in at number 52. Sean.
Speaker 2:Hughes, we missed Arabella Hooper there from Harris in Stirling there at 53.
Speaker 1:How can I miss Arabella Hooper? Because she comes from Harris Real Estate, the great office there. Well done, arabella. Number 53. Arabella Hooper, a mum loves doing the horses. She's got horses up where she lives there and congratulations. Well done, adrian Savalas. As I said, number 52. Sean Hughes from Perth Real Mark. But watch this space. That's all I'm going to say. I know him very well. I do work with him. Number 51. Just for your own information, sean Hughes is the son of the King Hughes, the ex-cricketer and ex-cricketer of the Australian cricket team. Do you remember King Hughes?
Speaker 2:I do remember King Hughes.
Speaker 1:Yeah, that's the son Anthony Donato, the Australian cricket team. Do you remember Kim Hughes? I do remember Kim Hughes. Yeah, that's the son, anthony Donato, from Bell on the Central Coast, not far from where you own a property actually, he actually sells a lot of property in there. He came in at number 50, and that's a massive effort. Chris Hassel, number 49. I'm flying through this list because I'm looking at the time. I want to aim to finish at 1.30, if we can. Phil, by the way, those of you that are watching, can you do me a favour? Press that share button. Press that share button. I want to get it out there, particularly if you've been one of the people that has been mentioned here. Let everyone know. Nicole Q, sorry. Chris Hassel, number 49 from Buxton's long-term client of mine, great guy, he's also one of the owners of the Buxton's Group and, phil, he comes from Bentley. What is? I've been curious. What's he done? Has he done? Where's Crystal Hassell with volume and price points?
Speaker 2:He's 103 properties sold off, 105 listings at $1.654 million as an average price. $170 million in total in sales 21 years in the industry.
Speaker 1:Okay, being mindful of time, I'm going to go really quickly. Nicole Q comes in at number 48 from Jealous Craig. Roger Wandi comes in at number 47. Roger Wardy I want to sorry, I apologise Roger Wardy from Ray White, number 47. Michael Dowling, from Pello, comes in at number 45. I've missed Anna Cavill, number 46, from CDS Group. Kevin Dearlove, from Stone comes in at number 44. Stephen Huang comes in at number 43. Andrew Lutze well done, andrew. Andrew, I know what you're going through, I know what's happening outside in your life. He's facing a challenge that we all face and I want to congratulate you because, even in adversity, my friend number 42, well done. Simon Harrison from Bell comes in at number 41, adding that Hunter's Hill area. Calvin Chan from Buxton's comes in at number 40, long-term client. Well done, calvin. And his price point, off the top of my head, is not much more than a million dollars, phil.
Speaker 2:So he's done pretty well, yeah, 1.3.
Speaker 1:Yeah, he's done pretty well. Yeah, 1.3. Yeah, he's done very well. Scott Patterson, we're up to number 39 from Kay and Burden. Well done. Calvin Hung from Jealous Craig number 38. Adam McMahon, number 37, from Dingham. Robert Pignataro from Strathfield Partners number 36. Andrew Killaha from Jealous Craig, up in that Doncaster area, comes in at number 35. Betty Ocalanda good old Betty. How are you, Betty? From McGrath, number 34. Dane Quinan comes in at number 33, and they're from PRD in Port Stephens. Good to see PRD represented. Then we move on to Dan Queeran comes in oh sorry, we just did that.
Speaker 1:Catherine Dixon from PPD, an office that we all know, obviously because of Alex Phillips, we haven't run into him yet. Let's see where he is. Catherine Dixon, also from the same office, comes in at number 32. They're competitors, stiff competition between the two. We move on to Tony Doherty, number 31, from Brisbane at Bell Property. Well done.
Speaker 1:Emily Davidson comes in from Sotheby's. Comes in at number 30. Ben Pike from Pulse in the Shire comes in at number 21. Mario, San Francisco, I just love saying your name. Number 28 from Canberra. He's our first ACT person. Good long-term client as well. Well done, Mario. Another guy you know. He's lost his child and you know many years ago and you look at what he's done there well done. I'm sure your child's looking from above saying thank you, Dad, you're doing amazing. Sally Cameron. Number 27 from Toop and Toop. Corey Shabaris, who has sold his business recently to McGrath, comes in at number 26 from the hills.
Speaker 1:Turan, Tarun, new office, McGrath, Strathfield. Number 25 wow we well done, Tarun, Jared. We comes in. Number 24 from jealous Craig. Vivian Yap, many of you know from Perth, spoke to her the other day Comes in at number 23. Well done, Dow Keith. Expensive area but form is temporary, class is permanent, she's class, she's always there. James Baker, who also sold the property for Alex, because I remember that I referred it to him. Usually you guys have a bit of property up there at the REB. Mate, you've got property, he's got property. You've done well, mate, Well done.
Speaker 2:Well, if you talk a lot about property, you've got to invest where you. You've got to put your money where your mouth is, Tom.
Speaker 1:A hundred percent, not like some of these. You know I had a person. He's not like some of these. You know I had a person. He's actually going to use your buyer's agent that you use the surfer. He interviewed four buyer's agents and he asked them a very good question. He said can you give me written evidence of your property portfolio? And he said to them he had three of them didn't own a property. And I said to him did that stop you? He goes absolutely.
Speaker 1:It stopped me using it right so here's you, Paul Glossop, from Pure Property Investors. I'm going to use the surfer guy that you put on the video. I said we haven't done that for a while. I said that's Phil's mate. What's his name? Paul, isn't it? Paul Glossop? Yeah, Paul. Yeah. So James Baker, well done, number 22. Zaley Reynolds Zaley Reynolds, number 21. And I love Zaley. Long-term client owns an office, shelter real estate.
Speaker 1:Well done, you know so many people have had tragedies in their lives Like if you knew Zaley's story. You can go Google it right and they end up, isn't it interesting? It doesn't have to define you. Something doesn't have to define you. You can pick up the pieces. It can just be a chapter in the book. It doesn't have to be the final chapter of your book. And well done to you. It's not where you are, it's where you're heading that matters. Yes, I am right.
Speaker 1:So, Richard Matthews, have got two people. Vivek Taylor, number 20. Well done, Vivek. So proud of you. I still remember you Used to do auctions with you and you were the assistant and there was a time where they thought this guy was never going to cut it. He then now is number 20. Well done, Matthew Ebringham. He is in the list. Phil, Number 19 from Richard Matthews. Alex Mintorn, from the North Pello, comes in at number 18. Matt Steinway comes in at number 17. Another guy who buried his son earlier this year Suicide, if you remember, Phil. Well done, Matty Steinway. Brother, congratulations, You've come in at number 17 and you're on the Central Coast. You're not in Toorak or Double Bay. Well done, Sam Rogopoulos. Another Greek comes in at number 16 from Jealous Craig, and right above him is Carla Fredder, number 15 from the same brand. Alex Jordan, number 14 from McGraths in Brisbane, Well done. Well done, Alex Norman. So from Strathfield, Bill comes in at number 13. Matthew Pilios, who used to be with Marshall White, is now at Kane Burden, Comes in at number 12. Well done.
Speaker 2:Tom Matthew's interesting. If you look at the numbers here, what we have is someone that will dominate this ranking in the years ahead. He's the only agent in the top 25 with single digits for years in industry. He's only been in the industry for nine years and he's sitting there at number 12. Recently changed real estate brands. He's committed to K&B. I spoke to him the other day. But, tom, he's only nine years in the industry competing against others. You know 39 years, 20 years, 26 years, 23 years. So certainly someone to watch, I would imagine.
Speaker 1:Yeah Well, matty Pilios is a long-term client of mine, phil, but let me just say he did come from realestatecom as an account manager before real estate. Account manager before real estate, he was having all these agents that he used to service making 10 times what he made. And then I said to him you've got to let go of the bribe. He said what's the bribe? I said the salary, right. I said you've got to let it go. I said because if you want to do what they're doing, you've got to let it go. So congratulations, matthew Pilios. Well done, well done, well done.
Speaker 1:Jennifer Carr from Louise Carr comes in at number 11. She's always there. Peter Chuancy now is number 10. We're down to that list, the final 10, phil. Susan, if you don't mind, I know you're watching. Can you please move my 1.30 appointment by 10 minutes, if you don't mind? I know you're watching. Can you please move my 1.30 appointment by 10 minutes, if you don't mind? Susan, can you please move my appointment? I know that she is watching. The reason I know she's watching is she just actually put that up on the screen and I know I didn't do it. So it has to be Susan that's done it in the background. So let's move on. We are in the top 10 right now. Phil, this is the top 10, everyone. Okay, pause, look at this, look at this girl. She's amazing. All your appointments have been moved. Thank you, susan. So, phil, drum roll.
Speaker 1:Number 10 Peter Chuancy From McGrath. Number 9, not far from where I live Concord, dibs Chidiak. Sorry mistake, david Walker comes in at number nine from Ray White. Well done, the son of the famous TV doctor, dr Ross Walker. That's on all the programs. David Walker, congratulations. You come in at number nine from Ray White. Number eight Dib Chidiak. He runs his own brand, phil. Congratulations, helen Yan. Helen Yan from Ray White in Melbourne Borwensley area, comes in at number seven. Helen, well done, she's been a real estate gym member for nine years. Michael Koloschi another client of mine since 2019, comes in at number six. So, phil, he runs one of the most extraordinary businesses on the Gold Coast.
Speaker 1:Well done, susan Hibbard, which you can all see speak at ARIC, comes in at number five from the Shire. Well done, susan. Straight, talking no nonsense, tells you what you want to hear, not what you'd like to hear. Well done, she comes in at number five. Number four everyone All the way from KFC 30 years ago is Rick Serrallo. Rick Serrallo. Well done, rick. Number four from Rain and Horn, double Bay, bondi Beach. Number three Phil, I'm going to let you do the top three. You deserve to do the top three. You deserve to do the top three. Your business put so much time and effort into getting these awards. You are going to announce the top three. Who are the top three agents? Reb 100.
Speaker 2:Thank you. Well, I saw this list literally 10 minutes before you did and I deliberately know how the list lands until it's time to talk about it because, like you, I know a lot of people in real estate and everyone's very curious about it. It's a great team here, tom, who put this together. Our partner, joel, market Intelligence, do all the headlifting on the report. A lot of people would have been dealing with the relevant people there, demi within our marketing team, who puts all this together, and you can go and download the report realestatebusinesscomau.
Speaker 2:This report also, tom, wouldn't be possible without the support of our partners, including the principal partner for this ranking, managed. That's managedappcomau. Be remiss of me not to acknowledge them as well. They've associated themselves with this ranking because they know in property management the best performing agents are those that also over time built great assets in their rent roles. So they've wanted to leverage that and connect themselves with the top performing agents in Australia. So number three, tom, of the top three of the top 100 agents for 2024, clay Longhurst from Sydney Sotheby's International out of Willara and Paddington, tom, 176 sales, average price, $2.866 million for a total volume sold of half a billion dollars 504,525. What a standout, exceptional result there.
Speaker 1:Yeah, well, I've got to say to you, I've got to say to you, phil, that he, up until recently, was at Brescik Whitney. He's only done the move probably in the last nine months and he's at Sotheby's with Michael Paglia and that's an extraordinary effort. Brand change, but rankings, if anything, he's gone up. Let's move on to the next person.
Speaker 2:Number two, tom, and you know whether or not these will keep toggling and see who and whether or not he'll take the number one spot at a point in time. Out of Manly, michael Clarke from Clarke and Hummel. He's got some good listings at the moment. I've been watching them. Average sale price $4.032 million. 202 sales Tom off 211 residential property listings. Secured Total value of residential properties sold $814 million. So knocking on the door of a billion dollars, that's a huge effort for Michael.
Speaker 1:Okay. So Michael Clark's been a long-term real estate gym member and I'll never forget the story he told me Rock bottom. He was at a service station, phil, and he didn't have enough money to pay for the petrol right, that was rock bottom, right, that was rock bottom. And um, I think sometimes you do need to hit rock bottom because in many ways it becomes a bit of a like there's got to come a time where you just say enough is enough. I'm no longer prepared to operate and participate in life in this way. And him and he and his wife have built an incredible business. Clark and Hummel Cherie Hummel, michael Clark, congratulations. So I think a lot of people watching this now would be aware who number one is right, because we've read who number two is right and I know that this person who's watching and I think everyone's watching she is the business manager of number one, prue Kelly.
Speaker 2:But Phil. This gentleman had a big write-up in the paper yesterday, I think the day before, on the Australian Based off the ROV top 50 ranking list as the number one agent in New South Wales. He also is the number one agent in Australia. Alexander Phillips from PPD, phillips Panzer, donnelly, eastern suburbs of Sydney, 23 years in the industry. Tom Still isn't slowing down. Four support staff Average days on market industry. Tom still isn't slowing down Four support staff Average days on market 19, tom 19. So he's selling properties quickly. Secured 238 residential listings Sold, 205 of them. Average sale price Tom $4.75 million. Total value of residential property sold $973.8 million.
Speaker 1:He's done it again. Congratulations, alex Phillips. Absolute gun Form is temporary, class is permanent. Another guy that's got class. And I will say this to you Phil, you want to talk about speed of service. This guy, when you ring him, he rings you. If he doesn't pick up the phone, he rings you within minutes. His competitive advantage is speed of service. Right Now, various tech companies, uber being the main one has forced an expectation by the public to demand things instantly and he's moved very good, so I'm going to congratulate him. Well done, well, done Well done.
Speaker 2:Interesting point, tom, because you know we touched on at the bottom of this list. Just to now give some interpretation around productivity. And productivity will be a key driver for success in real estate and whether or not you make the ROV top 100 list. So here's average days on market time. He's selling properties at an average price point of $4 million, right? His average days on market is 19. The average across the whole of the top 100 ROV agents for 2024 is 32 days. 100 REB agents for 2024 is 32 days. So he's nearly you know he's 60% faster than the rest of the market in selling properties. Do some real base maths. That's got to be a driver of sales.
Speaker 1:It has to be. So I can tell you because I've interviewed him a number of times. I interviewed him last year at ARIC. I've interviewed him on the real estate gym many times. I interviewed him last year at ARIC. I've interviewed him on the real estate gym many times. He actually goes to a listing with buyers already selected that are going to buy the property and he often is selling properties within hours of listing them because he's matchmaking buyers. But the next step is often not him but all these good agents.
Speaker 1:They create deals. What happens is they have a buyer and they think about someone that they valued their house in the last two, three years and they create things. They don't wait for homes to come on the market, phil. They pick up the phone and say listen, I know it's premature, I've got someone in front of me right now. They've got two and a half million to spend. They missed out on something yesterday for 2.4. They're ready to go. I think they're going to pay overs on something. Should I mention your home or should we leave them? They create deals, right, and that's indicated there in their numbers. So, phil, can you just very quickly tell me if someone wants to get a copy of this list. How do they get the?
Speaker 2:list Realestatebusinesscomau. Go to the website, you won't miss it. Go and check it out. It's all being loaded up right now. We're about to release it to market. This is the first time we've spoken about it live. So if you subscribe to REB, it'll be landing in your inbox in a moment. If you're not a subscriber, go to the website and, while you're there, subscribe and you can download the report there. So it's all there, all the numbers. You can pick through it. You can have fun, you can pull it apart, you can look where you're performing and benchmark yourself against that. Tom, I'm looking at these numbers. Michael Clark is closing the gap on Alexander Phillips. They've essentially got a very similar sales price Alexander at 4.7, michael at 4. Alex sold 205 properties, michael sold 202. So whether or not I don't think Alexander Phillips and you know him well he's a very competitive person he's not going to lose that mantle, is he?
Speaker 1:No. So I don't know what his deep values are, but I think he's got enough money for money, not to be the ultimate driver. I think the recognition of being seen as the number one in this award is something that he highly values, and I don't think he's going to give it up easily, you know. But I will say sorry, phil, you were going to say something.
Speaker 2:No, I was going to say Tom, look, I've got another couple of minutes. If there's any comments that anyone has that they want to cover off, I'm happy to get into it. If there's any good there, we can always do a follow-up and a wrap-up. Maybe we can do something up at ARIC.
Speaker 1:Yeah, 100%, phil. The only thing I'm going to say is there are a lot of similarities between sports and real estate. One of it is your ability to handle boredom, because you're often doing repetitive tasks over and over again. Swimmers have to swim down that lane looking at a black line four hours every day and you can go from the heights of exhilaration to the depths of depression in 24 hours. And if you do that for a very long time, you find that it's not normal to do 30, 40 years at the top of the field in real estate, like it's not normal to do it in sport. The body and the mind only has a certain amount of time.
Speaker 1:To me, from what I see, it appears to be a decade to two, not more than that, and for me it's saying that there is definitely an opportunity for a tide to change in the years to come. We have to accept there are younger people that are coming through, and not every young person has entitlement syndrome. There are a lot of people out there that think differently and the difference is, phil, the quality of the young agent coming through. I mean there are real estate agents there that are coming out of university with high distinctions, that are basically saying stuff the city corporate job. I'm going to go off and make a million bucks a year in real estate and live and work in my local neighbourhood, right, so the opportunity is there.
Speaker 1:I don't want people watching this thinking to themselves oh, it's a dumb deal, because some of these names, particularly at their upper end, are names that have been there for a few years but that's not going to stay forever. Phil, right, don't get me wrong. They're not going to give up with a fight. And the other side of it, phil, is you've got to understand and I know a lot of these agents. A lot of these agents get to a certain level. They want to start enjoying their money. They want to start actually, you know, doing stuff which involves a lot of travel. So if you're not in the country or not at your office, obviously your productivity is going to be impacted. But, phil, I want to finish off in a minute or two. I want to you know. Thank you for the opportunity to. By the way, while we've been talking, susan's told me three-quarters of the people on this list are either a real estate gym member the person in their EBU or in their team is a gym member or they are a one-on-one client, so I do.
Speaker 2:thank you for the opportunity. Just for a bit of entertainment. What would be the average commission? Do you think of all of these? Let's work out the billable earnings of the top 100 agents for 2024. I'll do it live on the fly. 2.2% Average comps. No, give me a number. I don't know the number, I just want something to benchmark it off 1.5.
Speaker 1:1.7? 1.5. I'm going to say 1.5, phil, because when you start talking about the higher end of the market, phil, if you think about it, a $10 million house at 1.5 is still a $150,000 fee. So what you'll notice is, as prices go up higher, it's quite normal for the fee to be lower. So you know, out in Diamantidis territory in St Mary's, you know even that's got competitive. But 2.5, 2.7, 3%, you know is achievable in those areas Because if you think about it, you're selling a house for you know 500 grand, you know 2% of 500 grand. What's that? $10,000, right? So 3%, 15 grand, right it's. You know you want to sort of. So I don't think a percentage is a good reflection overall to say, oh, this is what they do, because you'll find, I think there'll be a strong link between your last column, which is average sale price, and the fee.
Speaker 2:Yeah. So just in general numbers, total value of real estate sold Tom $22.374 billion for the top 100 agents for 2024, which is pretty good going, mate Billables. So what did that generate in income into the businesses connected with it, the businesses connected with it?
Speaker 1:$335 million, tom average of $3.356 million Unbelievable.
Speaker 2:That is just unbelievable In real estate billings. So the top 100 agents income $335 million.
Speaker 1:That's extraordinary Phil, that is extraordinary so.
Speaker 2:I've got to say Sorry. That said Tom. There were 100 support staff connected in with that in order to deliver it. So let's look at 100 agents and 100 support staff. Well, I want to think of people.
Speaker 1:Okay, it'll be remiss of me not to actually comment on this column because it's the one thing we haven't really touched on, phil, and that is support staff, right. Support staff right. Which is how many people in your unit? And I'm having a look. You know Alex Phillips has got four in your unit and I'm having a look. You know Alex Phillips has got four. One of them is Prue and she's a great support staff. She's a stun double for him.
Speaker 1:But when you're looking at it, it's really hard to actually do this on your own. It's basically impossible. You know, my final words to anyone is that the bigger the dream, the bigger the team. And one of the things that we probably haven't discussed, because we always focus on great agents being great dealmakers. But I've got to tell you, great teams have got someone that knows how to organise, prioritise, keep their team accountable, set the agenda, work and coach their people. Because once you start talking about the numbers you're talking about here at the REB field, once you start talking about you know what commissions, gci, they're doing. Right, some of these people are writing 10, 15, $20 million in fees, phil, right, that is done by you being able to intelligently have your team in quick, clear swim lanes, knowing what they're doing, remunerating them accordingly, catching them doing things right, catching them doing things wrong.
Speaker 1:It's not just about find a seller, find a buyer, match them up. It's big business. It's about you know teams, and I think it's also important that we make a reference to that, because a lot of people that see this might think to themselves I'll never be able to do that on my own and my answer is you won't. No, you won't. You need a team to do it. It's impossible.
Speaker 1:But, phil, I really enjoyed doing this. I only allocated 30 minutes with you today to do this, but I think you and I have really enjoyed having this conversation acknowledging people that have put in the hard work, not just for this year. Obviously, a lot of these people are getting the rewards of many years in the business. So congratulations to you and your business partners for doing this REB top 100. Susan has been kind enough to actually give people the exact link to go to to get it. It's up there on the screen. Up there on the screen. Phil Tarrant, absolute pleasure working with you today in going through the REB Top 100. Those of you that have been on for the last hour or so. I want to thank you as well for your attention. Phil, I noticed that you've actually frozen, and you've actually frozen at the absolute right time, the end time Signing off.