7 figure Attraction Agent

Peter Diamantidis: Smart Prospecting to Get Ahead of "Bin Chickens"

• Tom Panos - Real Estate Coach & Trainer

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Once your sale goes unconditional - don’t make the BIGGEST MISTAKE 99% of agents do. 

Before you rush into Just Listed, Just Sold flyers or hit the streets door-knocking, Peter Diamantidis reveals one powerful move that will give you a massive competitive advantage! 

Peter Diamantidis is the Founder and Selling Principal of Ray White Diamantidis Group. I consider his office to be the fastest-growing real estate company in Australia right now. 

With over 15 years of industry experience, he operates 5 offices and personally sells 250 deals a year. Together with his EBU, they have achieved around 300 sales in the past 12 months, with an average house price of $820K.

The entire interview is only in the Real Estate Gym 

Tom Panos:

What sort of activities are the associates doing in prospecting or the younger lead agents?

Peter Diamantidis :

So I'll start with. Let's say they work in my team. We've got a property we're about to list. Let's say again 1 Smith Street, st Mary's, is coming onto the market Before it's on the market, we want to make sure we've done a few things and it's just natural. No, just listed brochures, it's called a coming soon brochure, coming soon, but first on the phones. You want to be on the phones to those areas around there.

Peter Diamantidis :

Hey, and this is a scripted dialogue, hey, sir Peter Domitides, here from Ray White, just wanted to let you know we're listing a property in your street. Are you aware? Number five is coming on the market. What are they going to say? No, correct no. What are they going to say then, oh, how much. And what do we say is, at this stage, we're going to be out there for a few weeks. We're running an auction campaign. However, do you have any buyers that would be interested, tom? And you're going to say, oh, probably not. No, that's right. Well, we'll be out there for around four weeks with a marketing campaign. Do you want us just to pop in for five or ten minutes? What are they going to say? No, you're going to say yes, right, so you need to give before you take.

Peter Diamantidis :

What we're giving is we're doing the calls, we're doing the door knocks before a property is listed, when a property is sold, before it goes unconditional. And the reason why we do this is smart agents. If you've got smart agents in your area before you, when you press that button and you put sold on them, I call them bin chickens. You know what a bin chicken is? They're going to be yapping around trying to get your listing. You know what I mean. Mean and it happens. So I do this. It's true, some of us in this room is in my market, but this guy knows they're like snapping at your heels and you're like, how did it? You're knocking on the door. Oh, you know we've sold the one. Oh no, someone already door knocked me. Who? Oh, that other office. It happens because they've got. So guess what, before you put unconditional on REA domain or whatever it is, hit the area up, hit your database up about the sale. So they're doing just listed, they're doing your just solds, they're doing their prospecting through there.

Peter Diamantidis :

But in my team, pete's Academy, because I'm the selling principal, if they get a listing, guess who goes on the listing? They do not me. So if you see any listings? Now I want you to. If you go online you look up my team, look at a guy called Ray. Ray's just become a standalone agent. On the 1st of January he was my associate. He's got 21 properties sold as a main agent. Why I take no credit from them. Remember I needed to leave my ego at the door. I need to let them grow, and the only way I'm going to let them grow is I can't have my face on them. Now imagine if I took all their leads as well. I'll be at 500, 500 sales. Okay, I'm so good, but guess what? Where's the legacy? Where's the team growing? So Ray's growing, ellie's growing, all these people growing.

Tom Panos:

So they become the main agent. Okay, so a lot of those agents are using existing listings that are coming on the market and when they're being sold, to have conversations with the people around there to either get an appraisal or put stuff in the database.

Peter Diamantidis :

Correct. So when it works, if they're working as an associate under, let's say, another standalone agent, of course that data will go to that agent. Once they get to that buddy system, which hits that six months where they know they want to transition to be a standalone agent, any data that they bring in will be their own data. So at least for that six months they've already got data to prospect with. Another thing where some of them are actually doing as well is going to strata meetings.

Tom Panos:

And you probably think that's boring, isn't it? Tell me what's the benefit of that.

Peter Diamantidis :

So if we've got, for example, a property that we manage and let's say, for example, the meeting comes in and it could be, let's say, one station, street, Penrith, for example we can go on behalf of the owner. Owner's asked us giving us a proxy what happens at the meeting at six o'clock. Who turns up? Or the owners? I'm just acting on behalf. I work for ray white. I won't do it myself, but the agents I work for, ray white got a proxy here on behalf of this owner. No problem, to have a discussion. What do you reckon? Some of those owners are going to ask how the market is, how's the market, what's the value? No problem, sir, why door knock for the whole afternoon and for days and weeks in when you can just turn up to a meeting? Yeah, guess what it's. At six o'clock, seven o'clock, you might have plans to go to the city or whatever you want to do, but they're at the meeting. They're getting the details, the names, numbers. Now, remember we don't own the strata management, we're just turning on behalf of one of our landlords. So if you work for a business and you can have access to those property managements, ask the property managers. Can we get notified when the meetings are on. Why Turn up? There's a guy that I know in the Ray White network. His name's Dom Maxwell. You know Dom, really good, he'll turn up to every Strata meeting. He'll download and you can do this.

Peter Diamantidis :

On Strata searches, strata roles Did you know that? Do a Strata search, get a strata roll. You can get who lives at the premises. Why second guess it? Why try to look on RP data which is not correct? You've got to get smarter and that's why I say be the purple cow in your paddock, be different. And this is why being different is you know your strata rolls and all this type of stuff. Yeah, it sounds time consuming, but you're building that database. At what?

Tom Panos:

point. Do you say you're ready to go to the next level? You know, like the training wheels?

Peter Diamantidis :

I call it a few different things and everyone might think it's just about getting listings. It's not just about getting listings. Ray's a good example. Ray was getting listings galore and I wasn't even going into appraisals with him. He was doing everything himself.

Tom Panos:

But what he lacked was. I know the video has just ended, but I've got good news for you. If you resonated with this and you want to take the next step and move from just being a sayer to a doer, this is your sign to join the real estate gym, where you can get enormous amounts of content, scripts, dialogues, techniques, processes to help you build an ELF business Effortless, lucrative and fun. Press the link right now.